myShape is an online women’s clothing retailer that is committed to helping customers find sophisticated clothing to fit and flatter their individual body shapes. As a rapidly growing ecommerce organization, the myShape management team firmly believes in using technology to advance its business objectives. When the company relocated from a business technology incubator facility to its own office space, technology drove its decision to deploy Fonality’s PBXtra Call Center phone system.
Shopping for a System
With a growing staff overcrowding its current location, myShape needed to move. One of the questions it had to answer beforehand was which phone system to select for its new location. The business technology center, where myShape started its operations, had provided the company with a phone system, so there was no legacy system to take with them when they moved.
With 60 employees and an aggressive growth strategy, myShape co-founder, John Dmohowski, and the IT staff began searching for and evaluating phone system options that would meet the company’s needs. “Cost was not a primary driver for us,” Dmohowski said. “It was more important to find a solution that could scale and deploy easily, and provided a robust feature set.”
The team decided that PBXtra Call Center was the best system for myShape. “We could run PBXtra Call Center as a pure VoIP system, which, as a technology company, was important to us,” Dmohowski continued. “I knew VoIP could provide the capabilities we needed when combined with sufficient bandwidth and would be less painful than working with traditional carriers that couldn’t move fast enough for us. We didn’t have the time to set up an appointment with the carrier every time we needed to add a phone!”
Before selecting PBXtra Call Center, myShape evaluated 10 different solutions and met with four vendors, including Fonality. myShape even considered a hosted VoIP offering from Vocalocity, but decided against it because they wanted to have more control over their phone system than a hosted solution could offer. Besides, Dmohowski had faith in Fonality’s ability to produce upgrades and product extensions.
Trying Fonality on for Size
In the end, Dmohowski determined that Fonality was the right fit for myShape for many reasons: “our Fonality sales rep was terrific, the company’s recommendations for how to integrate technologies were very solid and PBXtra Call Center was clearly the superior technology. With Fonality, we don’t need to rely on the phone company — we are in charge of our own communications. Our IT staff can add a phone in two minutes and have a staff member up and ready to go. I can’t express how important that is to a growing business.”
Adding and moving handsets quickly were of particular importance to myShape since this was the first time the company actually was able to deploy phones to all of its employees. In its previous location, myShape didn’t have enough handsets for every employee, which impacted efficiency. Staff members had to send email messages rather than place phone calls, or use their personal cell phones for business calls.
“The move provided office space for all of our employees, and PBXtra Call Center made deploying phones fast and simple,” Dmohowski added. “Fonality makes it extremely easy to order and install new phones. I just call them and two days later the new phones show up, already configured. All we do is plug them in and we get an instant dial tone. I can’t place a value on that.”
Dmohowski has also found that PBXtra Call Center’s feature set does not require endless training for his staff. “We move too quickly to spend hours on employee training. PBXtra Call Center is nice because it does not get in the way. The phones work like the devices people have been using their whole lives, which is not entirely true of all new products that are supposed to make our lives easier.”
A Well Dressed Solution
In the end, Dmohowski felt his requirements for a VoIP phone system were simple: “it had to work, it had to scale, it had to be easy to deploy and it had to be painless to add and move handsets. PBXtra Call Center met our needs and then some. We’re happy because when we pick up the phone we know we will hear a dial tone. That may sound elementary, but for a young company, it’s extremely important.”
Dmohowski is eager to test PBXtra Call Center to its fullest capabilities. “There is tremendous value in knowing PBXtra Call Center can do more for us. We purchased the system knowing that we wouldn’t use all of the functionality right away, but I’m relieved to know that the system will meet our needs as we grow.”
Now that sounds like a well dressed solution.